Canned label and promotion booklet for “Canned Mackerel of Server Company”. 
This can is produced by the server company Skyarch Networks in Tokyo and Kinoya Ishinomaki Fishery in Ishinomaki City, Miyagi Prefecture.
38% of product sales are donated for reconstruction from the 2011 Japan earthquake and tsunami.

Client: Skyarch Networks Inc.
Planning: Slow Comedy Advertising Inc.
Art direction, Design, Illustration: Tatsuto Miura
Photo: Hayato Kurokawa, Tatsuto Miura
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